• Analytics
  • UI/UX design
  • Project
  • Frontend
  • Backend
  • SEO

Substrats.ru

For 20 years Agrosoiltrade has been selling coconut and mineral wool substrates around the world, which are excellent fertilizers for vegetable and berry crops. The company is one of the largest suppliers in the market, has its own factory in Thailand and supplies its products to large agricultural enterprises. When you walk into a store and buy juicy fruits or vegetables, not everyone knows that Agrosoiltrade is also credited with it.

  • The tasks we faced were:
  • Conducting UX - audience research to understand the work strategy.
  • Updating and scaling the corporate website Agrosoiltrade.ru: Seo-optimization of the website. Improving interaction with the consumer on the pages of the site, involving him in the purchase of goods. Developing a dialogue between the buyer and the seller on the website.
  • Promotion of the corporate website Substrats.ru and bringing it to the top. Launching of advertising in Yandex.direct.
  • Creation of a selling landing page to increase sales.
  • Conducted a series of measures for SEO optimization of two company websites
  • 01. Wrote selling texts for product descriptions
  • 02. РCreated articles section where we placed texts with SEO words
  • 03. Prescribed tags and search words in the site's admin panel
  • The interchangeable slider with various promotions and offers is our development. Thanks to the introduction of the slider, the promotional goods are sold out by leaps and bounds!
  • The difficulty was that we had to calculate the delivery to the customer directly on the site. And that is not exactly easy in the case of Agrosoiltrade. After all, you have to calculate kilograms and distance. We introduced a system for quick calculation of delivery directly on the site.
  • In addition to the main catalog, we created a visual catalog, which helps clients navigate the site better. After all, as we found out, the company's target audience is not entirely at ease with computers and modern technology.
  • The handy assistant will always help to stay in touch with customers. Thanks to the implementation of this system, we increased sales and were able to keep many customers on the site.

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